Tony Berry opened Berry’s Home Furnishings in Rock Hill, South Carolina, in 1991. Sales and profits grew steadily from 1991 to 1994. Then every business owner’s worst nightmare happened: the customers stopped coming.
An avid student of statistics, Berry polled the residents of York, Chester and Lancaster Counties to find out where they were going and why they had stopped shopping at his store. The message was clear: the majority of Berry’s market were buying their furniture 18 miles north in Pineville, North Carolina, while shopping, dining and being entertained, as Pineville’s growing hub of major home furnishing chains operated alongside nationally known retail, restaurants and stores were evolving.

Identifying this problem led Berry to the next logical step: Create the same critical mass of strong retail, preferred dining and state of the art entertainment venues, offering the 250,000 residents of Upstate South Carolina what they want without having to leave town - and do it in a way that would give Berry’s Home Furnishings a strong position in the development.